Case Study: etch. keeps guests coming back with EmailOctopus

etch. - Customer Case Study

etch., a Michelin Guide recommended restaurant in the UK, faced the challenge of maintaining guest engagement and driving repeat bookings, a task made more difficult by the pandemic. Their previous email marketing platform, Mailchimp, was becoming expensive as their subscriber list grew. They sought a more cost-effective solution to keep their foodie audience informed about new menus and events.

The restaurant switched to EmailOctopus, finding it to be a better value alternative that was easy to navigate. Using its drag-and-drop editor, etch. creates professional newsletters featuring food imagery to showcase new dishes and promote events with clear calls to action. This solution from EmailOctopus helped them maintain communication with their audience during closures, keeping guests engaged and encouraging bookings and voucher sales.

etch.

Steven Edwards

Founder