Case Study: BakeKits raises money for the NHS with EmailOctopus

BakeKits supporting the NHS one loaf at a time

BakeKits, a small business started by two teenage cousins during the COVID-19 lockdown, faced the challenge of raising money for the NHS while sourcing scarce baking ingredients for their community. They needed a simple and efficient way to communicate with their growing audience to announce kit availability and share updates, which they accomplished using the EmailOctopus email marketing platform.

The solution implemented with EmailOctopus was a weekly newsletter that provided optimistic and helpful updates to subscribers. This allowed BakeKits to effectively manage their mailing list and maintain engagement during their rapid launch. As a result, the venture successfully raised hundreds of pounds for NHS Charities Together soon after it began.

BakeKits

Rose

BakeKits