Case Study: Prodigy EMS revives email marketing with Email Broadcast

Prodigy EMS boosts email open rates to 75% with Email Broadcast

Prodigy EMS, a provider of an online EMS training and Learning Management System (LMS), faced operational challenges after its user base rapidly expanded from 10,000 to 60,000. Their initial goal was to update their customer email template, but they discovered a need for a much more comprehensive email marketing strategy to professionally engage their two distinct user groups and convert free users to paying clients. They enlisted the vendor Email Broadcast for help.

Email Broadcast conducted a full audit and implemented a multi-step solution. This included creating two automated email series tailored for different users and launching a monthly broadcast for industry news and promotions. The results were significant, with automation open rates reaching 75% and click-through rates hitting 34%. Their monthly broadcasts also achieved strong engagement, boasting a 37.6% open rate and a 6.8% click-through rate.

Prodigy EMS