Case Study: Poppy & Dot boosts email engagement with Email Broadcast

Poppy & Dot boosts welcome email open rates to 51% with Email Broadcast

Poppy & Dot, a boutique online fashion store for moms, was struggling with its digital marketing. Despite having a great website, its email marketing was lackluster, consisting of only an abandoned cart message and an ineffective lead magnet. The founders sought help from Email Broadcast to give their business a much-needed boost and build a more substantial marketing strategy.

Email Broadcast implemented a comprehensive email marketing makeover for the boutique. This included building their email list with a giveaway, creating a series of automated welcome and win-back campaigns, and training the team on best practices. The results were highly attractive, with the automated welcome series achieving a 51% open rate and the win-back campaign boasting a 62% click rate, dramatically improving customer engagement and conversion.

Poppy & Dot