Case Study: Pavecon achieves stronger lead generation and customer engagement with Email Broadcast

Pavecon boosts email open rates to 84% with Email Broadcast

Pavecon, a facilities maintenance services contractor, faced a challenge in growing its business beyond repeat and referral work. Their customer contact list was underutilized, and they needed a more proactive digital marketing strategy to communicate with and expand their customer base. To address this, they partnered with the vendor Email Broadcast for an email marketing service.

Email Broadcast implemented a solution that included a lead capture system and automated follow-up emails to develop new leads. They also created a monthly broadcast to maintain communication with customers. This strategy resulted in highly successful engagement, with their automation series achieving an 84% open rate and a 29% click rate. Their monthly broadcasts also saw strong results, with open rates up to 19.7%, allowing Pavecon to effectively reach and grow its customer base.

Pavecon