Case Study: Intown Renovations Group boosts email engagement with Email Broadcast

Intown Renovations Group boosts email opens to 71% with Email Broadcast

Intown Renovations Group (IRG), a residential remodeling firm, was facing a challenge generating new business despite receiving excellent customer referrals. Their reliance on word-of-mouth alone was insufficient, and they were not leveraging their email list of over 1,000 subscribers. They turned to the vendor Email Broadcast for a full-service email marketing solution to address this.

Email Broadcast implemented an automated email marketing campaign for IRG, which included a sales series to deliver a lead magnet and a follow-up series to nurture leads. The results were highly successful, with their welcome series achieving a 71% open rate and a 13% click rate. Their broadcast emails also performed well with a 44% open rate, effectively supplementing their referral business and opening doors to more customers.

Intown Renovations Group (irg)