Case Study: Dermetics grows its practice with Email Broadcast

Dermetics boosts email list growth 3.36% with Email Broadcast

Dermetics, one of the largest dermatological clinics in Ontario, re-engaged with Email Broadcast after initially trying to manage their email marketing in-house. Their challenge was to create a world-class email campaign that matched their premium brand image, adhered to strict Canadian medical advertising regulations, and effectively reached their affluent audience.

Email Broadcast implemented a solution featuring their SuperCollector™ to capture email addresses from website visitors, supported by an offer for a monthly gift card drawing. They also deployed an automated welcome series and monthly educational broadcasts. This strategy resulted in Dermetics capturing 3.36% of their website visitors as subscribers. Their automated series achieved an 87% open rate and a 24% clickthrough rate, while their monthly broadcasts saw open rates as high as 43% and click rates of 8%.

Dermetics