Case Study: College Baseball Match boosts email engagement with Email Broadcast

College Baseball Match boosts open rates to 57.8% with Email Broadcast

College Baseball Match, an online service for matching high school baseball players with college programs, faced the challenge of not utilizing email marketing to connect with its audience. They had an uncontacted email list and initially misunderstood their key paying customers, who were parents and coaches rather than the players themselves. They hired Email Broadcast to manage their email marketing campaign and implement a strategy to address these issues.

Email Broadcast implemented a segmented email strategy, creating distinct campaigns for players/parents and coaches with tailored content and optimized send times. This solution, which included setting up a Supercollector and automated series, led to dramatically improved engagement. The campaign achieved open rates as high as 57.8% and click rates of 32.4%, far exceeding their industry averages, demonstrating the significant impact of Email Broadcast's approach.

College Baseball Match