Case Study: Brooks Running Company achieves 61% higher email conversion rates with Email Aptitude

Brooks Running Company - Customer Case Study

Brooks Running Company, a running footwear and apparel brand with a global customer base, wanted a better way to personalize email marketing at scale. Working with Email Aptitude and its sister company Skymosity, Brooks needed to move beyond broad geographic targeting and use weather conditions to send more relevant campaigns to the right subscribers at the right time.

Email Aptitude and Skymosity implemented weather-based email automation that triggered messages based on real-time conditions like rain and heat, with frequency caps and automated delivery through Brooks’ ESP. The results were strong: the rain trigger drove a 61% higher email conversion rate and 56% more revenue per delivered email, while a hot-weather campaign generated over 95% more revenue per delivered email.

Brooks Running Company