Case Study: Mayo Clinic enhances mobile access to the Health Letter with eMagazines

Mayo Clinic boosts mobile access to health content with eMagazines

The Mayo Clinic sought to provide its members with an easy-to-use digital edition and digital archive for its Mayo Clinic Health Letter publication. To address this challenge, they partnered with the vendor eMagazines to utilize their digital solutions platform.

eMagazines implemented a flexible and intuitive mobile platform for the Health Letter, providing members with one-click access to new digital editions and a searchable archive. This solution increased long-term digital engagement for the Mayo Clinic. eMagazines also provided its eMags Studios audio service, generating high-quality audio versions of articles to help support customer acquisition and retention, ultimately increasing subscription and advertising revenue.

Mayo Clinic