Case Study: The Scion Group boosts leads and organic traffic with EM Search Consulting

The Scion Group generates over 96K SEO leads with EM Search Consulting

The Scion Group, a leading owner and operator of student housing in North America, sought new expertise for its digital marketing efforts after a previous agency partnership failed to provide clear reporting and communication. They turned to EM Search Consulting (EMSC) for guidance with search engine optimization (SEO) and pay-per-click (PPC) advertising.

EM Search Consulting developed a customized strategy involving extensive keyword research, competitor analysis, and the creation of targeted PPC campaigns for individual properties. This approach significantly improved The Scion Group's online visibility. As a result, EMSC helped generate over 39,000 PPC leads at a $23.21 average CPA and over 96,000 SEO leads at a $3.71 average cost, while also increasing organic traffic by 49% and moving their average page ranking from page 6 to page 2 on Google.

The Scion Group