Case Study: The Crosby Law Firm increases leads with EM Search Consulting

The Crosby Law Firm - Customer Case Study

The Crosby Law Firm, a Rockford, IL divorce and family law practice, needed a better way to generate more leads than its dated Yellow Pages advertising could provide, without sacrificing lead quality. EM Search Consulting helped the firm improve its SEO/PPC advertising approach to attract more prospective clients in a highly competitive legal market.

EM Search Consulting built practice area-specific landing pages, optimized campaigns for conversions, added targeted ad groups and keywords, and used location-based targeting to reach the right audience. In the first 60 days, The Crosby Law Firm saw a 36.23% increase in conversion rate, a 22.01% increase in click-through rate, and a 20.94% decrease in cost per lead, with leads up 160.61% overall.

The Crosby Law Firm