Case Study: Spirits & Spice Achieves 5:1 ROAS with EM Search Consulting

Spirits & Spice - Customer Case Study

EM Search Consulting helped Spirits & Spice, a physical and online retailer of high-end spirits, spices, vinegars, oils, and wine, increase online sales during the 2020 holiday season. Their challenge was to drive more e-commerce revenue through paid search advertising while reaching the right audience across key markets.

EM Search Consulting implemented Google Search pay-per-click campaigns targeting Chicago and states where alcohol delivery was permitted, while also focusing on holiday gift shoppers and business buyers. By using extensive negative keyword lists to avoid irrelevant and underage searches, the campaign delivered 111 conversions, $11,340.76 in revenue from $2,241.74 in spend, a 5:1 ROAS, a $1.23 average CPC, and a 96% reduction in cost per conversion to $20.20.

Spirits & Spice