Case Study: Oak Lawn Smiles Family Dentistry Boosts Conversions and Patient Visits with EM Search Consulting

Oak Lawn Smiles Family Dentistry - Customer Case Study

Oak Lawn Smiles Family Dentistry, a Chicago-area dental practice, partnered with EM Search Consulting during the early months of COVID-19, when stay-at-home restrictions limited dental services and threatened patient visits. The practice needed a way to keep its doors open, maintain caseloads, and prepare for improved demand as restrictions eased.

EM Search Consulting responded by launching a new website, improving call-to-action visibility, revamping content, and shifting paid search messaging from emergency-only services to family dentistry and safety-focused care. The results included 287 PPC conversions at a 14% conversion rate, a 225% increase in goal conversion rate, an 85% increase in organic new users, and a 24% decrease in cost per conversion, with organic leads and calls also rising significantly.

Oak Lawn Smiles Family Dentistry