Case Study: MK Construction & Builders Inc. achieves 168 leads with EM Search Consulting

MK Construction & Builders Inc. - Customer Case Study

EM Search Consulting worked with MK Construction & Builders Inc., a Chicago-based custom home builder specializing in luxury home design and remodeling. The customer needed to promote two new multi-home projects quickly in mid-2018, but had only a few hundred dollars per month to spend, making it difficult to generate strong ROI in a highly competitive, expensive market.

EM Search Consulting used social media advertising on Facebook, leveraging MK Construction’s high-quality photos and renderings, detailed audience targeting, and property-specific landing pages optimized for conversions. The campaign generated 168 leads from August to December 2018, averaging 34 leads per month, with a $0.26 average cost per click and a $19 average cost per lead, while reaching 151,883 unique users.

MK Construction & Builders Inc.