Case Study: Chicago Canine Academy Boosts Leads and Phone Calls with EM Search Consulting

Chicago Canine Academy - Customer Case Study

Chicago Canine Academy, a full-service dog training, boarding, and daycare facility in the Chicagoland area, wanted to generate more leads for its most valuable service: a $2,000 dog boot camp. Although they were already working with a larger advertising agency, they saw an opportunity to better differentiate themselves from competing trainers with help from EM Search Consulting.

EM Search Consulting launched a new Google Ads program from scratch, using competitor research and keyword planning to build campaigns focused on boot camps and training classes. The team also created two custom landing pages and later expanded into SEO and website work. The results included a 10.82% Google Ads conversion rate, 90% of leads attributed to landing pages, and a 233% increase in organic new users.

Chicago Canine Academy