Case Study: Blue Frost Heating & Cooling achieves 111% Organic Traffic Growth with EM Search Consulting

Blue Frost Heating & Cooling - Customer Case Study

Blue Frost Heating & Cooling, a locally owned residential and commercial HVAC company serving the west Chicagoland suburbs, partnered with EM Search Consulting for SEO and website design support. The company’s main challenge was an outdated vanity URL that duplicated its primary site, along with unorganized website content and limited off-page authority-building efforts.

EM Search Consulting removed the vanity URL, reclaimed directory listings tied to it, rebuilt and customized the website, and launched a monthly content plan plus ongoing high-quality off-page content to strengthen search visibility. The results included a 111% increase in organic traffic, 251 keywords ranking on Google’s first page, and year-over-year Q1 gains of 127% in new users, 125% in users, and 74% in sessions.

Blue Frost Heating & Cooling