Case Study: AccuTemp boosts organic visibility and lead generation with EM Search Consulting

AccuTemp - Customer Case Study

AccuTemp, an HVAC and electrical maintenance/installation company serving the Greater Baton Rouge, Louisiana area, wanted to improve its visibility on Google and generate more leads for service calls. To support this goal, AccuTemp turned to EM Search Consulting for a digital marketing approach that included search engine optimization and paid search advertising.

EM Search Consulting created a customized SEO and PPC strategy for AccuTemp, using keyword research, competitor analysis, and geo-targeting to improve organic rankings while also launching Google Ads, Bing Ads, and Facebook campaigns. In the first 11 months, AccuTemp saw a 39.24% increase in organic new users, a 92-keyword improvement in rankings, 148 keywords on page 1 of Google’s SERP, a $11.31 average cost per conversion, and 4,400 conversions from paid ads.

AccuTemp