Case Study: McClatchy achieves AI-driven operational gains with elvex

McClatchy Transforms Customer Research with elvex

McClatchy Media, a leading U.S. media conglomerate, needed a secure and scalable way to integrate AI across its diverse operations, including magazine distribution, trend analysis, and product development. The challenge was to empower hundreds of employees with varying technical skills to use AI for complex tasks like data analysis and content creation without being locked into a single model, all while maintaining enterprise-grade security.

By implementing the elvex platform, McClatchy equipped its teams with custom AI assistants that integrated with their business data. The solution from elvex enabled the automation of manual workflows, such as parsing massive spreadsheets and analyzing customer feedback, which led to significant efficiency gains. Results included over 400 employees adopting AI, the execution of 12,000 AI-powered tasks monthly, and the elimination of hours of manual work, fundamentally transforming the company's operational capabilities.

McClatchy

Kat Sheplavy

Senior Director of New Products and Experiences