Case Study: Benetton boosts learning engagement and sales with Elucidat

Benetton boosts course completion rates from 20% to 60% with Elucidat

Benetton Group, an iconic global fashion retailer, sought to transform its traditional training approach into a modern, digital-first learning culture to better serve its busy front-line store employees. Partnering with the vendor Elucidat and using its elearning authoring platform, the company aimed to create engaging, on-brand digital training that would be practical and effective for its global workforce.

Using Elucidat, Benetton built a dynamic learning ecosystem featuring creative microlearning courses. This solution, supported by dedicated weekly 'Learning Time' for employees, led to a dramatic increase in course completion rates from 20% to 60%. Elucidat enabled Benetton to demonstrate a direct business impact, with stores showing the best training results also experiencing higher sales rates for products related to the course topics.

Benetton Group