Case Study: Park City Credit Union expands member service and branch access with Eltropy

Park City Credit Union answers calls in 30 seconds with Eltropy

Park City Credit Union faced the challenge of scaling its member services beyond the constraints of its physical branches and long phone queues. To address this, the credit union turned to Eltropy and its Unified Conversations Platform, beginning with its Text Messaging service.

The solution from Eltropy involved a phased integration of multiple digital tools, including In-Branch Video, Appointment Management, Chat, and Video Banking. This implementation allowed the credit union to maintain branch operations during understaffing, accelerate hiring by texting to schedule interviews, and expand into new markets based on cost savings. The results included an average call wait time of 30 seconds and a significantly reduced no-show rate for appointments, leading to a more seamless and empowered member experience.

Park City Credit Union