Case Study: Hughes Federal Credit Union boosts online ratings with Eltropy Reputation Management

Hughes Federal Credit Union boosts ratings from 2-2.5 stars to 3.3+ with Eltropy

Hughes Federal Credit Union, a financial institution with a reputation for excellent service, faced the challenge of an online rating that did not reflect its quality. Their ratings were being negatively impacted by a small number of reviews. To address this, they partnered with Eltropy to implement its Reputation Management tool.

Using Eltropy's platform, Hughes FCU seamlessly integrated texting to proactively request reviews from satisfied members. This solution allowed branch managers to tackle issues directly, preventing negative feedback. The results were significant, with online ratings improving from 2-2.5 stars to over 3.3 stars within seven months. Eltropy enabled a surge of 5-star reviews in just one month, boosting both their online reputation and staff morale.

Hughes Federal Credit Union