Case Study: APL Federal Credit Union improves member engagement with Eltropy texting

APL Federal Credit Union reduces lending opt-outs to just 2 or 3 with Eltropy

APL Federal Credit Union faced communication breakdowns and growing pains, particularly during the pandemic, which led to logistical nightmares of missed calls and lost documents. To address this, they turned to the vendor Eltropy and its Unified Conversations Platform to revolutionize their member interactions.

Eltropy implemented a texting solution that became the preferred channel for member communication. This allowed APL FCU to engage in seamless, real-time conversations, which resulted in near-zero opt-outs and a massive uptick in member engagement. Eltropy provided a partnership that empowered APL FCU to serve members better, faster, and more personally.

APL Federal Credit Union