Case Study: APL FCU achieves lower delinquency and record loan growth with Eltropy Text Messaging

APL FCU cuts delinquencies in one month with Eltropy

APL FCU was facing rising delinquency rates and an inefficient collections process that relied on intrusive phone calls and mailed notices. To address this challenge, they partnered with vendor Eltropy to implement its Text Messaging platform as a more effective and member-friendly communication channel.

Eltropy's solution provided APL FCU with automated text messaging for payment reminders, allowing members to settle debts directly via secure payment links. This strategy resulted in a significant drop in delinquencies within just one month, a reduction in call volume, and record loan growth. Eltropy enabled the credit union to transform its member experience and achieve tangible results through proactive, compliant text communication.

APL FCU