Case Study: Affinity Plus Federal Credit Union achieves faster, more accessible member service with Eltropy’s Video Banking

Affinity Plus Federal Credit Union grows video banking to 65 calls per day with Eltropy

Affinity Plus Federal Credit Union, a top credit union in Minnesota, sought to enhance its digital services and increase convenience for its 220,000 members. Their challenge was to extend service accessibility without expanding their physical branch operations. To address this, they partnered with vendor Eltropy to implement its Video Banking solution.

Using Eltropy's solution, Affinity Plus was able to offer a full remote branch experience. The platform quickly gained traction, growing from one call on its launch day to 65 calls per day within months. This allowed the credit union to successfully extend its service hours without requiring overtime or branch expansion. The implementation of Eltropy's digital solution also contributed to significant financial growth, including a multi-million dollar boost in total assets.

Affinity Plus Federal Credit Union