Case Study: Grasscity achieves faster Magento performance with Eltrino’s Hyvä storefront

Grasscity boosts Magento performance in 5 months with Eltrino

Grasscity, a global leader in cannabis accessories, faced performance and scalability challenges with their Magento 2 storefront. Their site, which serves millions of monthly visitors, was hindered by a slow, complex frontend that struggled with mobile responsiveness and Core Web Vitals. To overcome these growing pains and enhance the customer experience, they partnered with vendor Eltrino to undertake a full frontend replatforming using the Hyvä theme.

Eltrino implemented the performance-first Hyvä theme for Magento 2, which dramatically reduced frontend complexity by loading minimal JavaScript and CSS. This solution resulted in a lightning-fast, fully customized storefront with significantly improved Core Web Vitals and PageSpeed scores, especially on mobile. The new Hyvä-powered site from Eltrino provided a more stable and interactive user experience, boosting SEO and conversion potential while creating a scalable foundation for future growth.

Grasscity