Case Study: Eastwood achieves a scalable, high-performing Magento platform with Eltrino

Eastwood manages 75,000 OEM paint matches with Eltrino

Eastwood, a leading American automotive tools and supplies brand, faced the challenge of scaling its complex B2B and B2C eCommerce operations, managing 36,000 SKUs, and integrating specialized systems. They partnered with Eltrino in 2011 for long-term Magento development, performance optimization, and ERP integration to build a scalable and high-performing platform.

Eltrino implemented a comprehensive solution including a full ERP migration to Microsoft Dynamics AX, custom B2B/B2C features like an OEM Paint Selector, and specialized shipping logic for hazardous materials and custom delivery conditions. Through ongoing support, performance tuning, and UX enhancements, Eltrino helped Eastwood achieve a stable, enterprise-grade platform. The long-term partnership resulted in significant development efficiency, reduced costs, faster turnaround times, and a resilient digital foundation for growth.

Eastwood