Case Study: Bupa achieves sustained employee wellbeing engagement with Else London

Bupa launches a health passport in a 6-week sprint with Else London

Else London worked with Bupa to address the challenge of promoting sustained healthy lifestyle habits among employees of the UK's largest companies. The goal was to move beyond data collection and create a solution that would help users embrace and maintain healthier behaviors over time.

The solution implemented by Else London was a six-week innovation sprint that produced a behavioral science-based app. This app, the CMON Challenge, focused on actionable outcomes across areas like smoking cessation and mental wellbeing, using the MINDSPACE theory to nudge new behaviors. The strategy sprint successfully green-lit a market launch for Bupa, demonstrating an opportunity for workplace clients with a concept that acted as a personalized 'health passport' for users.

Bupa