Case Study: Disney achieves faster storefront performance with Elogic Commerce on Salesforce Commerce Cloud

Disney speeds Time-to-Action by 40% with Elogic Commerce

The Walt Disney Company faced performance challenges with its global Salesforce Commerce Cloud storefronts, which were critical for handling high-traffic promotional campaigns. Their content slot rendering was slow, and tightly coupled backend controllers created processing overhead and development inefficiencies. Disney engaged Elogic Commerce, a certified SFCC partner, to optimize the platform without disrupting their continuous release schedule.

Elogic Commerce redesigned the content slot rendering architecture and refactored backend controllers into a more modular, middleware-based system. This solution resulted in a 40% faster Time-to-Action and a 25% reduction in backend processing overhead. These performance improvements on ShopDisney.com, which generates approximately $130 million in annual revenue, enhanced the user experience during peak traffic and increased development velocity for Disney's engineering team.

Disney (The Walt Disney Company)