Case Study: The Week boosts orders and brand engagement with Elmwood’s refreshed brand identity

The Week boosts orders 27% with Elmwood

The Week, a respected political commentary magazine, sought to expand its loyal readership by refreshing its brand identity to better captivate new audiences in both digital and print. Elmwood was engaged to address the challenge of translating the publication's uniquely balanced perspective into a more magnetic brand.

Elmwood created a dynamic visual identity system centered on the magazine's iconic red masthead, transforming it into a stage for witty copy and whimsical illustrations by artist Luis Mendo. This solution provided a flexible tool for storytelling across all customer touchpoints. The new branding drove impressive results, including a 27% increase in orders and a 21% rise in year-over-year customer referral rates from the website.

The Week