Case Study: Lifebuoy achieves a 43% sales lift with Elmwood brand revitalisation

Lifebuoy boosts sales 43% in 1 month with Elmwood

The customer Lifebuoy, a major hygiene soap brand, faced the challenge of redefining its relevance and authority in a saturated market post-COVID-19. Their goal was to elevate their positioning from germ protection to a broader skin hygiene authority while maintaining their empathetic care. They partnered with the vendor Elmwood for services including brand strategy, brand world development, and packaging design.

Elmwood crafted a distinctive brand world centered around a visual device inspired by the Lifebuoy logo to balance authority and affinity. They shifted the brand's identity to a warmer, vibrant expression to appeal to a younger audience and supported the relaunch of the 'Naturals' range with a premium design. As a result, the rejuvenated range launched in Vietnam saw a 43% increase in sales in the first month, making it the top brand on TikTok Shop.

Lifebuoy