Case Study: HEINEKEN BOHEMIA builds iconic, locally relevant brand identities with Elmwood

HEINEKEN BOHEMIA powers brand design across 180 markets with Elmwood

The customer, Heineken, faced the challenge of connecting with new generations in a hyper-personalized world, requiring a dynamic and iconic brand identity system to remain relevant across global and local markets. The vendor Elmwood was engaged to provide services including brand strategy, identity, and packaging design to address this need.

Elmwood's solution was to develop a human-to-human approach, translating strategic insights into distinctive and flexible brand assets designed for a digital world. This resulted in culturally relevant identities for various Heineken brands, such as Bia Viet and Amstel. The impact was significant commercial growth, with the client's value reaching €36Bn in 2024, doubling from its 2011 value.

HEINEKEN BOHEMIA