Case Study: IMedia achieves centralized process control and cost savings with ELMA365

IMedia - Customer Case Study

IMedia is a federal indoor advertising provider with a network across eight major Russian cities. Facing fragmented branch operations, local accounting, and ad placements without contracts, the company needed centralized control and transparent processes; IMedia (10 years in business, ~100 users, 20 business processes, +6,000 transactions) began using ELMA365 in 2014 to standardize workflows and integrate with their accounting systems.

ELMA365 implemented a process-based platform that automated IMedia’s sales workflow into a six-stage end-to-end process, standardized document types and approval routing (including legal approvals), and integrated with 1C. The solution centralized management and visibility across branches, reduced errors and manual work, enabled staff training and examination, and delivered measurable results — clearer revenue tracking, optimized payroll, and the elimination of two accounting positions — with nearly all daily tasks now handled through ELMA365.

IMedia

Ildar Davletov

Director General