Case Study: Winthrop University achieves an 8% increase in applicants and streamlined recruiting with Ellucian CRM Recruit (Ellucian)

Winthrop University solves recruiting challenges big and small

Winthrop University faced a cumbersome CRM that forced duplicate data entry, delayed outreach after recruiting events, and required vendor-dependent application changes and potential on-site servers. To modernize recruiting and maintain tight ERP integration, Winthrop selected Ellucian’s cloud solution, Ellucian CRM Recruit, alongside Banner by Ellucian to provide contemporary functionality and mobile, cloud-based access.

Ellucian implemented Ellucian CRM Recruit with a bi-directional feed to Banner, enabling remote data capture at events, automated and personalized communications, email templates, and easier application updates — all with cloud uptime and seamless upgrades. As a result, Winthrop saw an 8% increase in its applicant pool, reduced the need for data-entry positions (allowing staff to focus on record cleanup and higher-value tasks), and gained clearer ROI tracking for recruiting events.

Winthrop University

Josh Bistromowitz

Executive Director of Recruitment