Case Study: University of Idaho achieves scalable, configurable advancement and agile constituent engagement with Ellucian CRM Advance

Why the University of Idaho chose Ellucian CRM Advance

The University of Idaho needed a configurable CRM to support current advancement work and adapt for future communication preferences. To meet that challenge they selected Ellucian’s CRM Advance as their solution.

Ellucian implemented CRM Advance (a Microsoft Dynamics–based platform with an Ellucian layer) and the university customized it to fit their workflows. The deployment enabled agile, multi‑channel outreach—moving beyond traditional mail and email to text and social channels—while delivering measurable gains in efficiency and scalability for future needs.

University of Idaho

Jason Mayer

Director of Advancement Information Services