Case Study: University of Alabama at Birmingham achieves unified, data-driven advancement and improved alumni engagement with Ellucian CRM Advance

Using the right technology to increase efficiency, engagement, and communication

The University of Alabama at Birmingham faced the challenge of integrating and cleaning decades of advancement data to gain a holistic view of alumni and donors, improve constituent engagement, and support analytics-driven fundraising. To address this, the university selected Ellucian and implemented Ellucian CRM Advance to modernize its advancement database and unify data across the institution.

Ellucian delivered a deployed solution that included extensive data-quality remediation and training, resulting in a successful migration with virtually no errors or duplicates and near-100% user adoption within days. With Ellucian CRM Advance, UAB now has improved access to data, reporting, dashboards, and activity feeds that streamline planning, personalize outreach, and enhance fundraising execution—leading to measurable gains in efficiency, collaboration, and constituent engagement.

The University of Alabama at Birmingham

Michelle R. Hussey

Assistant Vice President for Advancement Services