Case Study: Alverno College achieves a 15% enrollment increase with Ellucian CRM Recruit

Using data to transform prospect engagement

Alverno College, a private four‑year institution of 2,000–5,000 students, faced stiff local competition and difficulty reaching and engaging prospective students while relying on multiple siloed recruiting tools. To close those gaps, Alverno adopted Ellucian’s Ellucian CRM Recruit (implemented beginning in 2014) to unify data and recruitment workflows.

Ellucian delivered an integrated CRM with consolidated data sets, customizable dashboards, and improved communication tools that enabled better trend reporting, more accurate forecasting, and saved staff time. Using Ellucian CRM Recruit, Alverno achieved a measurable enrollment increase of 15%, gained user‑friendly monitoring and visualization, and improved its ability to target and engage student populations.

Alverno College

Becki Cardenas

Senior Director of Enrollment Management