Case Study: University of Denver achieves mobile, data-driven advancement and personalized constituent engagement with Ellucian CRM Advance

The University of Denver empowers leadership and advancement staff with Ellucian CRM Advance

The University of Denver needed technology to support an ambitious advancement campaign: unifying disparate systems, capturing holistic constituent data, better engaging donors, and enabling fundraisers to work remotely. To address these challenges they partnered with Ellucian and selected Ellucian CRM Advance as their comprehensive CRM solution.

Ellucian implemented CRM Advance as a cloud-based, mobile system that integrates with existing data sources and gives prospect development staff information on the go. The deployment enabled teams to create custom reports and dashboards for leadership, deliver more personalized constituent communications, and provide real-time visibility into campaign progress—demonstrable improvements enabled by Ellucian’s CRM Advance.

University of Denver

Cathey Barbee

Assistant Vice Chancellor for Advancement Services