Case Study: Texas Tech University centralizes student data to boost student success with Ellucian CRM Advise (Ellucian)

Texas Tech University System centralizes data with Ellucian CRM Advise

Texas Tech University faced fragmented student data and lacked a focused relationship-management view to support student success. To address this, they partnered with Ellucian and implemented Ellucian CRM Advise, along with Ellucian Degree Works and Ellucian Ethos, to create a centralized approach to student information and advising.

Ellucian’s solution compiled data from multiple systems into a single area, making it easier to analyze and jointly view student records to identify next steps toward graduation. By centralizing data with Ellucian, Texas Tech University improved its ability to spot student needs, streamline advising, and support student success and retention.

Texas Tech University

Kay Rhodes

Chief Information Officer