Case Study: University of the Incarnate Word achieves application growth and efficiency with Ellucian Recruit

Segmenting and targeting communication led to application increases

The University of the Incarnate Word faced increasingly competitive recruitment after the COVID-19 pandemic and needed to grow its application pool while managing multiple application types across several professional schools. To address this, the university partnered with Ellucian and adopted Ellucian's CRM Recruit to consolidate student data and enable more targeted outreach.

Ellucian implemented CRM Recruit with custom imports, segmentation, and automated, personalized messaging—supporting innovations like a contactless "Drive Thru Tour"—which reduced manual data entry and kept prospective students engaged through each stage of the funnel. As a result, Ellucian helped UIW achieve a 17% year‑over‑year increase in total applications, a 10% increase in completed applications, and a 30% reduction in manual data input time.

University of the Incarnate Word