Case Study: Midlands Technical College achieves timely, mobile-first student enrollment communications with Ellucian CRM Recruit

Midlands Technical College developed a robust communication strategy with Ellucian CRM Recruit

Midlands Technical College needed a better way to reach today’s students—particularly those seeking additional training—who prefer mobile and text communications. To address this, the college worked with Ellucian and implemented Ellucian CRM Recruit (alongside Ellucian Colleague and Data Analytics) to modernize and centralize its admissions outreach.

Ellucian’s solution consolidated all nudges, interactions, and communications on the student record and integrated CRM with the ERP for seamless data flow. As a result, Midlands Tech achieved more timely and accurate communications that guide students through enrollment, a more robust communication strategy overall, and smoother CRM–ERP synchronization.

Midlands Technical College

Bryan Peebles

Associate Director of Admissions and Testing