Case Study: Oregon State University Foundation achieves faster, personalized fundraising and improved advancement efficiency with Ellucian CRM Advance

Improving efficiency in advancement through technology

Oregon State University Foundation, a separate 501(c)(3) that raises and stewards funds for Oregon State University, faced shifting demographics and a smaller future donor pool that demanded more personalized, efficient engagement. To modernize its advancement operations and better integrate university systems, Oregon State University Foundation selected Ellucian’s CRM Advance to capture interests and market to constituents the way they prefer.

Working closely with Ellucian — including participation in alpha and beta development — OSUF implemented Ellucian CRM Advance in under a year, going live with 38 custom reports and processing a multifaceted $50 million gift, its largest ever, on day one. Ellucian’s solution has enabled targeted communications, improved analytics and AI-driven profiling, streamlined processes, and measurable gains in engagement and fundraising efficiency.

Oregon State University Foundation

Mark Koenig

Assistant Vice President for Advancement