Case Study: Midlands Technical College achieves more efficient enrollment and targeted student communications with Ellucian CRM Recruit

How Ellucian CRM Recruit automates the recruiting and admissions process

Midlands Technical College, a medium-sized open‑enrollment technical college in Columbia, SC, needed to modernize and automate recruiting and admissions to meet students’ expectations for mobile, instant online interactions and to cut down on manual processing. The college worked with Ellucian and deployed Ellucian CRM Recruit (alongside other Ellucian tools) to handle online applications, document uploads, and streamlined communications.

Ellucian implemented CRM Recruit with a constituent portal, automated workflows, customizable dashboards, and integrations into the college’s student data and analytics systems. As a result, Ellucian helped Midlands Technical College achieve more efficient enrollment and data collection, clearer insight into student demographics, targeted personalized communications, reduced manual work (eliminating hand‑typed letters), faster time‑to‑registration, and improved ROI tracking for outreach events.

Midlands Technical College

Bryan Peebles

Associate Director of Admissions and Testing