Case Study: American University achieves modernized constituent communications and stronger alumni engagement with Ellucian CRM Advance

How CRM technology helps American University strengthen its approach to advancement

American University in Washington, DC faced the challenge of modernizing constituent communications to strengthen institutional advancement. To address this, the university partnered with Ellucian and implemented Ellucian CRM Advance to upgrade outreach, personalization, and real-time engagement capabilities.

Ellucian’s CRM Advance enabled American University to deliver personalized, real-time communications that bring the university’s story to more alumni and donors in greater depth. The result is a continuous, more frequent communication stream that keeps alumni and donors more engaged and gives the institution the ability to connect with constituents in real time—outcomes driven by Ellucian’s CRM technology.

American University

Cornelius Kerwin

President Emeritus