Case Study: Garden City Community College boosts applications and streamlines recruitment with Ellucian CRM Recruit

Garden City Community College improves outreach, increases applications, and streamlines manual processes

Garden City Community College (GCCC), a public two‑year institution in Garden City, Kansas serving about 1,900 students, needed to modernize recruitment to improve targeting, tailor communications, speed application and enrollment processing, and reduce heavy manual workloads. To address these challenges, GCCC went live on Ellucian’s CRM Recruit in early 2021.

Ellucian’s CRM Recruit automated application processing, email responses, onboarding (including immediate ID credentialing and registration), and provided a student dashboard and communication history plus advanced prospect lists for faculty outreach. As a result, Garden City Community College saw applications increase immediately after implementation, reclaimed time previously spent 60–70% on manual processing, refocused staff on strategic projects and one‑to‑one recruiting, and improved transparency and follow‑through with automated reminders and personalized communications.

Garden City Community College

Sydnee Sassaman

Director of Admissions