Case Study: Texas Tech University achieves centralized student data and improved retention with Ellucian CRM Advise

Focusing on what students need to succeed

Texas Tech University, an Institute of Technology serving over 15,000 students, needed a better way to manage relationships with students and focus on their individual needs and retention. To fill that gap, the university turned to Ellucian and its Ellucian CRM Advise solution.

Ellucian implemented Ellucian CRM Advise to compile and centralize data from multiple systems into a single area, making it easier to analyze student information and identify next steps toward graduation. By centralizing data with Ellucian, Texas Tech University improved its ability to focus on student needs, better identify support opportunities, and strengthen student success and retention.

Texas Tech University

Kay Rhodes

Chief Information Officer