Case Study: San Diego State University advances philanthropy and donor engagement with Ellucian CRM Advance

The Campanile Foundation, San Diego State University, uses Ellucian CRM Advance to streamline data, cut manual work, and engage 500K alumni more effectively—driving efficiency and impact in fundraising

The Campanile Foundation at San Diego State University, the philanthropic arm of a state-funded university, faced the challenge of engaging its 500,000 alumni with limited staffing capacity and inefficient manual fundraising processes. To drive long-term financial sustainability and scale its outreach, the foundation partnered with vendor Ellucian to implement its CRM Advance solution to modernize operations and streamline data management.

By implementing Ellucian CRM Advance, the foundation integrated its data, eliminated manual work, and created a single source of truth for donor relationships. This solution from Ellucian resulted in streamlined operations, enhanced personalized donor engagement, and a scalable fundraising model. The partnership also provided direct input into product development, freeing teams to focus on building authentic human connections with donors.

University of San Diego

David H. Fuhriman

Chief Financial Officer