Case Study: Rowan University drives enrollment and aid transparency with Ellucian Student Financial Success

Driving Enrollment Through Aid Transparency

Rowan University, a public research institution serving about 20,000 students in New Jersey, wanted to simplify a confusing financial aid process that was discouraging students and creating barriers to enrollment. The university turned to Ellucian and its Student Financial Success tools to make aid more transparent, improve access to scholarships, and reduce delays in document handling.

Ellucian implemented Campus Communicator, Scholarship Universe, and Student Forms to create clearer aid offers, expand scholarship matching, and automate verification workflows. The results included a 10-point increase in financial aid offer open rates, a 23% increase in enrollment deposits, and a reduction in verification turnaround time from weeks to less than 24 hours.

Rowan University

Heidi Kovalick

Director of Financial Aid