Case Study: the Victorian Disability Worker Commission builds awareness and registration intent with Ellis Jones

Victorian Disability Worker Commission lifts disability worker registration awareness to 69% with Ellis Jones

The Victorian Disability Worker Commission faced the challenge of raising awareness and driving voluntary take-up of new disability sector regulations, including a registration scheme and complaints process, across a diverse audience of workers, providers, and people with disability. They enlisted the agency Ellis Jones to develop a communications campaign to address this.

Ellis Jones implemented a multi-phase campaign that leveraged emotive storytelling and highly accessible design across radio, social media, digital advertising, and print. The solution focused on communicating the benefits of registration and was continually refined based on audience feedback. The campaigns delivered by Ellis Jones achieved significant results, including a 15% increase in disability workers' intention to register and a 69% overall awareness rate of the registration scheme.

Victorian Disability Worker Commission