Case Study: Vasey RSL Care strengthens brand growth and impact with Ellis Jones

Vasey RSL Care strengthens brand and website with Ellis Jones to reach mainstream families and younger veterans

The customer, Vasey RSL Care, an aged care and veteran support provider, faced the challenge of expanding its reach beyond its traditional ex-service community to mainstream families and younger veterans to ensure business sustainability. They needed to attract new customers for home care services, generate philanthropic support, and compete for talent in a tight labor market. The vendor, Ellis Jones, was engaged to reposition the brand through strategy, design, and marketing services.

Ellis Jones implemented a comprehensive solution that included market research, a new strategic and visual brand identity, and a new digital presence including a website. The new brand successfully differentiated Vasey RSL Care with a contemporary yet respectful identity that appealed to both new target audiences and existing community members. The outcomes included increased employee pride and engagement, improved market positioning, and a strengthened foundation for fundraising, supported by Ellis Jones's analysis and strategic assets.

Vasey RSL Care